Ever since the advent of television, advertisers have leveraged the power of this medium to reach millions of consumers, captivating them with compelling stories, catchy jingles, and brilliant taglines. Fast forward to the digital age, and the evolution of television has brought us a game-changing platform – the Connected TV (CTV).
CTV isn’t your regular television; it’s much more. As the name implies, CTV refers to any television that connects to the internet, either inherently, like Smart TVs, or through an external gadget such as a digital media player or streaming stick. The exciting world of CTV is filled with a variety of devices like Roku and Apple TV that facilitate streaming, internet-enabled Smart TVs, internet-ready gaming systems like PlayStation, and devices for cable and on-demand content, such as set-top boxes. It’s like having the best of both the television and the internet worlds, right at your fingertips!
Now, let’s delve into the types of content that this digital powerhouse can accommodate. At its core, CTV delivers three main types of content: internet-delivered content, traditional TV, and on-demand TV. The first category mimics your traditional TV programming but is delivered over the internet by video content providers. Traditional TV, as we all know, follows a schedule and is broadcasted through regular networks. On-demand TV, on the other hand, breaks free from the constraints of schedules and allows viewers to stream TV shows at their own pace – think of it as TV that operates on your time!
With this wide variety of content and flexible viewing options, CTV’s implications for advertisers are far-reaching and incredibly exciting. Imagine a world where your TV ad could leverage the advantages of both high-impact, large-screen formats and the precision of programmatic digital advertising. That’s precisely what CTV offers – the ability to target ads down to the geographic location or even specific zip codes.
But the opportunities don’t stop there. You can run your ads across multiple content categories like Over-the-Top (OTT) content, linear TV, Video-On-Demand (VOD), and even in-app placements within Connected TVs and gaming consoles. This breadth of options means advertisers can reach audiences who are increasingly cutting the cord and moving to digital video platforms.
To sum it all up, Connected TV is revolutionizing the advertising landscape. With its capability to offer diverse, high-quality content and the precision of digital targeting, CTV provides an innovative and effective platform for advertisers to reach and engage with their target audience in unprecedented ways. If you’re an advertiser seeking to amplify your brand’s visibility and increase customer engagement, it might be time to plug into the power of Connected TV!
To learn more about Ad360’s CTV capabilities, please don’t hesitate to contact us here.
Digital advertising continues to become increasingly competitive.
So reaching the right audience with the right message at the right time has become more important than ever.
Therefore, let us tell about how to use keyword targeting effectively
One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.
We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.
Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.
The most common keyword targeting features are, for instance:
Financial services company
This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.
Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.
So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.
Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.
Hotel chains expanding to new locations
Fitness brands selling a Keto diet program
Software companies selling accounting programs
The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.
At Ad360, we understand the importance of reaching your target audience with precision and efficiency.
That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.
Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.
Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.
Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.
To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.
By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.
To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.
We are excited to announce that Lord of CBD, one of our valued clients, is opening its third shop today, in the Marais area of Paris.
So if you’re in Paris, go visit them at 88 rue du temple, 75003!
Lord of CBD is a reputable CBD retailer who specializes in premium CBD products, including oils, capsules, and skincare items.
Their products are organic, non-GMO, and third-party tested to ensure quality and purity. They are committed to promoting the benefits of CBD and helping people achieve a healthier, more balanced lifestyle.
We are thrilled to have started working with Lord of CBD to help them expand their reach and grow their business.
Our AI-powered advertising services allow Lord of CBD to promote their products to a broader audience. To make sure that those who are looking for high-quality CBD products can easily find them. Our programmatic advertising capabilities enable targeted ads to reach the right audience at the right time, delivering optimal results.
At Ad360, we are proud to offer multichannel advertising solutions to our clients. We strive to help them maximize their impact and connect with potential customers across various platforms, including websites, mobile apps, connected TVs, and more.
Moreover, our services include real-time optimization, as well as reporting capabilities. Therefore, our clients can make data-driven decisions and improve the performance of their campaigns continuously.
We also work with other CBD businesses, such as Pawell. You can read our case study here, explaining how we’ve helped them promote their products all over the web.
We would like to congratulate Lord of CBD on their new shop opening and moreover thank them for trusting Ad360. We look forward to working with them and helping them achieve their business goals.
To learn more about Ad360’s advertising services and how we can help your business grow, please don’t hesitate to contact us here.
Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a Boat, Lord of CBD, King Canine, CBD Certified, SDP Games, Latoken, NFT Gaming Stars, Taskworld, Therascience, Nutrilife Shop, and Immortal Game to the Ad360 family.
At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.
Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry.
For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.
In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.
Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry.
We have also onboarded Nutrilife Shop, a health and wellness company.
Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.
At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.
In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360.
Contact us today to learn more about our services and how we can help your business grow.
Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!
Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.