Online Ads Drive Traffic – But Not Conversions

If you set a healthy daily budget for your ads, and organize sensible “custom audiences” to funnel ads to, your store will likely see a spike in traffic.  However, we’ve noticed a common concern of WooCommerce storeowners online.

Many have expressed that, after shelling out for ad placements, they saw no corresponding bump in click-through or conversion rates. This means that even though users are seeing the ads online, they are not clicking buy. A boost in traffic, but no increase in sales, is a frustrating experience for WooCommerce stores with great products.

What can WooCommerce storeowners in this position do to boost sales?

Ad Retargeting!  Arguably the most valuable online tactic for increase e-commerce store sales.

Why Ad Retargeting Outclasses Other Ads

If you’ve been keeping up with Ad360’s “growth academy” series, you know it takes multiple engagements – or “touches” – before most customers are ready to make a purchase.  Ad retargeting becomes an essential digital marketing tactic here.  You can capture the data of customers who visit, and target all future ads towards these individuals.

Why?

They’ve already demonstrated concrete interest browsing your store!

Eventually, after seeing 3 or 4 of your WooCommerce store’s ads, customers go from simply being “aware” you exist, to purchasing every seasonal special!

However, WooCommerce ad retargeting “plugins” can be costly, confusing, or slow down your site speed – defeating its purpose.  If you want help establishing ad retargeting as an effective part of your digital marketing strategy, reach out to Ad360 today!  We’ll give you the 360 degree breakdown: retargeting is our specialty 😊

So, if you are interested boosting your “click-through” and conversion rates, give us a call or email today. Happy selling!

Cheaper “Per Month” Plans, Costly Website Repairs

The WooCommerce “plugin” for WordPress is free, meaning the only costs come from paying for website hosting, your domain name, and security certificates. Furthermore, WooCommerce sites are much more flexible, allowing you to add features and connect outside services (e.g. – Etsy stores, Mailchimp), with no problem.

… That is, if you are familiar with coding!

The downside to WooCommerce’s cheap base plan and customizable features are that many storeowners will complain of the hours they themselves spent trying to fix “bad code” on their site, or the hundreds of dollars they had to pay a developer to come in and do the fixes for them. 

Many owners who are not tech-savvy have huge problems with speed load times, which we’ve talked about as being one of the most important features of your e-commerce site.  WooCommerce owners may be saddling their site with plugins that are unnecessary.  However, if you are not a coding-savvy storeowner, it can become incredibly frustrating to hire a web developer every time you want to update your product line.

A Website Audit Identifies the Solutions to Your WooCommerce Store

If you already have a WooCommerce store, and have experienced any of the issues above, Ad360 is the solution to your website promotion and repair!  We offer a free website audit, can identify any issues with site speed, and make sure your store is ready to succeed online 😊

Booster Plus

BoosterPlus is an “all-in-one” plugin that comes highly recommended from many WooCommerce storeowners.  It adds “buy buttons,” price labels, product listings, product images, pdf invoices, and dozens more features depending on the bundle you pick up.  There is a free tier, but it may be worth looking at paid tiers because of the “all-in-one” nature of the plugin.  Great for upgrading your WooCommerce store and boosting sales!

OptinMonster

We here at Ad360 have offered a 3-part series explaining the importance of email marketing to increasing e-commerce sales (link to part I, II, and III).  OptinMonster is well-known for generating leads and converting “abandoned cart” sales at excellent rates. 

OptinMonster could be a strong pairing with Ad360’s services.  Ad360 is the e-commerce leader in retargeting, effective (and automated) ad placements, and professional ad banner design.  Pairing that with OptinMonster’s focus on email marketing could be a potent combination to increase sales on WooCommerce.

Advanced Shipment Tracking for WooCommerce

Once your sales begin picking up, customers will demand a high level of organizational efficiency for shipping.  In order to keep up with the competition, the advanced shipment tracking plugin for WooCommerce empowers storeowners to automate their fulfillment workflow. 

Customers get tracking numbers to follow on the front end, while your business can easily keep track of which packages are marked as “completed,” and which ones are marked as “shipped.”  Very helpful when you begin fulfilling hundreds of orders a day 😊

Honorable Mentions

The plugins below are ones we did not see as “universally” applicable to all stores, but check them out to get your WooCommerce strategy.  You’ll likely start having ideas about what your store really needs just by reading the descriptions of each. 

1. Dropship Me
2. Judge.me Product Reviews
3. Redirection
4. WooCommerce Cart
5. WooCommerce Paypal Checkout Gateway
6. WooCommerce Shipping Estimates

Research Plugins for site optimization

WooCommerce is unique from Shopify in its ability to customize the site.  There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products!  Check a helpful list of WooCommerce plugins here to get your marketing research started!

Offer Discounted “Upsells” on the Checkout Page

Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce.  I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent!  I bought several more times after that. 

This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.

Learn the Basics of Coding

You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site. 

Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without.  A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!

If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github!  There are also helpful courses for the same idea here at UDemy

Customizable Shop and Free Plugins

WooCommerce is well-known for being an affordable option because the website does not come “pre-packaged.”  Instead, users can add a variety of plugins to their store, providing a virtually unlimited number of combinations.  When looking to increase ecommerce sales, WooCommerce offers a chance to lower your overhead – and simultaneously create a one-of-a-kind store design.

Furthermore the code that underlays your WooCommerce store is open source!  This means that, if in the future you decide to set up your e-commerce store somewhere else, you can take the code with you.  If you spent hours configuring your stores code (or paid someone to do it for you), that time and money does not go to waste if you move on from Woo! 

Content Management Handled Through WordPress

It’s also important to know that WooCommerce is integrated with WordPress – the world’s largest content management site.  When trying to increase e-commerce sales, consistent quality content is one of the key pillars of success.  Many storeowners appreciate the full integration WooCommerce into WordPress. It provides a central location for your entire Content Management System.  You can run email correspondence, social media links, and your e-commerce business all from WooCommerce. 

If you want help understanding WooCommerce plugins or how to better customize your store, download the Ad360 app today or try our free demo!  We’ll provide a free site audit and our expertise on how you can increase your e-commerce sales today 😊 We look forward to meeting you and making your store the next e-commerce success!