WooCommerce is unique from Shopify in its ability to customize the site. There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products! Check a helpful list of WooCommerce plugins here to get your marketing research started!
Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce. I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent! I bought several more times after that.
This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.
Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without. A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!
What is the Return on Click Investment?
And why is it important to maximize your conversions?
Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.
Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.
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If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit! Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.
To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store. Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!
Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!
First, do you have well-spaced paragraphs? Second, is everything grammatically correct? Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords? Site audits review solutions to the most pressing questions regarding your online presentation.
In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.
2. Website Speed & Technical Performance
Site audits make sure your site is literally “up to speed” and loads quickly with no broken links. Otherwise, the user experience suffers – and so does your Shopify paid advertising!
3. Design Features that Boost Conversions
Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!
As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience. So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!
Want the support of a step- by-step review of your e-commerce store? To expand our business, Ad360 is currently offering a free in-person website audit. Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉
You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there. Read our refresher of how to increase sales on Shopify through upgrading your store design.
There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing. In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.”
Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify. Remember that the colors don’t have to take up the same amount of space on your site! Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings. Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!
If you are going to utilize lots of multimedia, make sure your site’s speed is optimized. Big files uploaded to your e-commerce site can make it clunky and slow to users.
Every online store is different, so you can play around with your incorporation of pictures and video. Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services. Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!
Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:
To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate. If you have a product on sale for the next month, for example, you may want to update your site to reflect that! Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.
We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages. They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them. Place CTA buttons around key text, images, and videos! It makes shopping easier for the customer and will help increase your sales on Shopify.
At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges. They are easy to place and bring extra layers of connection and credibility to your Shopify site,
Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think. It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!
If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today. We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!
If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below: