Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.
Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:
Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!
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Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!
After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.
Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!
While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.
Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.
Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!
2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.
If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.
We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.
There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).
In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.
Instead, quality website text and blog posts help Google “crawl” your page more efficiently. By doing so, you will rank higher for the keyword searches potential customers execute every day! So, Ad360 recommends that, if you have a WooCommerce store you are advertising online, make posting a 250+ word blog post part of your routine.
It’s important to note that good visuals online – especially mobile – are essential to catching customers’ attention. Xerox found that colorful infographics increase readership and customer memory by 80%! However, to keep them there, it helps to have a supporting blog post describing your product.
Because WooCommerce comes with a WordPress site, e-commerce business owners can get in a routine of preparing advertisements to go out across social media and the web, and linking the accompanying blog post with a minimal strain on your time.
In fact, the blog posts do not even have to be perfect and sound “polished” and professionally written. Most online users read blog posts for entertainment and education, not to make buying decisions. Some quick numbers on that: 77% of the internet users read blogs, and a third of all readers read them solely for entertainment. So, let your blog be your outlet for you to show your brand’s personality and connect on a more conversational and intimate tone with your followers. Hopefully, this post here inspires you to keep pressing on ahead with your WordPress blog – let your voice be heard!
And hey, it increases your sales on WooCommerce and SEO ranking. Why not? 😉 Make the most of your WooCommerce promotion with an updated WordPress blog!
Google just announced the May 2022 core update for their Search algorithms!
This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.
The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).
Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.
So what to do if your website is negatively affected?
Google says there’s no quick fix to turn things around if your rank drops massively.
However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.
You may ask, ‘What is high-quality content?’
To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.
So this remains the best solution to work on Search Engine Optimization (SEO).
If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:
Wishing you a lot of success!