Highlight your Niche, Don’t Overgeneralize
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊
The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.
When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”
It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.
Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.
Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.
The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!
New e-commerce store owners – learn the vital early steps to increase sales on Shopify! These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy. We’ll also reveal how to advertise beyond Google & Facebook!
Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down. It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!
Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.” If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!
Here’s the hard truth: most Shopify sites have great products and horrible online marketing. That is why most end up failing.
Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.” If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down. Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:
Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!
Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!
Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads? I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!
So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?
Simple – they have not explored and expanded their advertising strategies for Shopify. Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21st century! It’s time to automate!
The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads. They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.
Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads! Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode. The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify. Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.
The software that powers programmatic advertising is at the heart Ad360’s services. Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps. Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads! Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.