Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

• “running shoes”
• “smartphone accessories”

Travel company

• “beach vacations”
• “flight deals”

Financial services company

• “investment opportunities”
• “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

• “Opening a new hotel branch checklist”
• “Franchise hotel expansion best practices”
• “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

• “should I work out during a keto diet”
• “how to succeed my keto diet”

Software companies selling accounting programs

• “saving time preparing my VAT”
• “automating my bookeeping”
• “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a Boat, Lord of CBD, King Canine, CBD Certified, SDP Games, Latoken, NFT Gaming Stars, Taskworld, Therascience, Nutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry. 

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry. 

We have also onboarded Nutrilife Shop, a health and wellness company. 

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360. 

Contact us today to learn more about our services and how we can help your business grow.

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Here is the survey link.

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

• What is WooCommerce? Learn the basics
• WooCommerce versus Shopify – Battle of the Platforms
• 3 Tips to boost Sales on WooCommerce

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Soon, you will be able to advertise on Netflix!

Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.

This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.

The more advertising opportunities you can choose from, the better!

We review in this video what we already know and what’s still unclear about Netflix’s future plans: