Ad360: The Game-Changer in Programmatic Advertising
In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.
Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.
Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.
Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:
These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.
Ad360 stands out due to its:
Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.
Ad360’s mission is to help businesses of all sizes grow easily and be more successful!
That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.
Help us help you grow your business! 😃
Watch this YouTube video to learn more about the survey and why we’re running this operation:
Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product. When they say “a picture is worth a thousand words,” here are some stats to back that up:
If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify! This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.
In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps. It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself.
That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site! If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality. Your digital ad design quality needs to match your product quality to boost your Shopify sales.
If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns. Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple.
High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye. Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line. To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.
To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:
1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual
2. Pick colors that complement each other
3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)
4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues
5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE. ONE PRODUCT, ONE IMAGE! Only use multiple images if you have a specific design model in mind
6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual
A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations. Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.
If you want to try automating your ad visuals, try a free demo by Ad360 today! On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals. From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊
How can Smaller Businesses Achieve the Same Value for Their Ads?
For most business owners, talking about a $6.5 million Super Bowl advertisement may seem like a moot point. Few companies, even large ones, are willing to dole out that kind of cash for a single 30-second ad spot. However, there are ways online to achieve even better CPM, regardless of the size of your business. To get the highest-value CPM, business owners online need to streamline whom they reach: it simply is cost-ineffective to blast out ads randomly across the web. There are three key traits business owners can target to raise the value of their ad dollars spent:
By showing ads to these highly targeted groups of customers online, even local business owners can achieve a similar CPM on their ad dollars as major brands do at the Super Bowl – perhaps even better!!
Digital Video Ads: The Most Cost-efficient Way for Small Businesses to be Seen on TV
Traditional business owners may be unaware that they can run these highly targeted ads on smart TV apps – welcome to the big screen!! When picturing TV promotions, most business owners probably think of local car salesmen running 30-second spots on cable.
Now, businesses can run remarkably efficient ads on Smart TV apps, like Netflix, Hulu, Roku, and so forth. That technology really exists! Your products can be seen on the family’s big screen when folks settle in to Netflix and chill. In fact, with the technology available to target such specific groups of customers, digital video ads are arguably the most cost-effective ad formats available to business owners today.
For example, imagine you are a local shop owner, and so you only want to pay for ad space that reaches your neighborhood – literally a couple of blocks. Furthermore, within that neighborhood, you only want your digital smart ad to be seen by those who have expressed interest in products like yours, through social media or other shared information. If you were, say, a medical apparel company, you could target local families with individuals working in the medical field – and not waste a cent more on anyone else. That is the secret to making digital video ads so cost-effective. The surgical precision on where and when to spend your ad dollars is made so much more efficient with this “smart ad” marketing strategy.
We recorded a video to explain in more details how this is possible:
These “hypertargeting” promotional tools save business owners from shooting blanks with their ad spots. That is why we at Ad360 can claim that our marketing sales apps could make your advertisements 10x more efficient. Instead of spending money showing ads to people who will quickly ignore and scroll past, all your resources are concentrated on the very specific groups of customers very likely to take an interest in your Shopify store!
Having trouble figuring out how exactly you’d do that? Contact Ad360 for a free demo and 24/7 support today. Ad360 is a fully automated promotional platform that streamlines all your ad campaigns to one place. We can set up your highly targeted ad campaigns, find the best customers… and then you can brag not only about knowing the CPM of Super Bowl ads next year. You can celebrate sales of your Shopify store multiplying several times over – that’s what we call a game-changer.
Impress Your Friends at the Super Bowl: A Fun Breakdown of Why Insanely Expensive Super Bowl Ads are Worth it.
Life-Changing Money for You = 30 Second Super Bowl Ad for Brands
Think of all the things you could do with $6.5 million cash today. Buy a home, maybe 2. Definitely a few cars. Hell, I’d go for a boat. That kind of money would be not just life-changing, but would bring a new meaning to the phrase “generational wealth” for your family.
… That’s what companies spend for a 30 second Super Bowl ad. Money that would change your entire life is blown in 30 seconds for some silly commercial.
The question is, is that marketing exposure worth it for brands? Is ad space on the Super Bowl really that likely to drive traffic to their stores? Check out this fun, simple breakdown that makes sense of why brands would be willing to throw so much money for a 30-second spotlight on Super Bowl Sunday!
Think in Terms of “Cost per 1,000 Viewers”
In the marketing world, promotional efforts are evaluated based on cost “per 1,000 viewers” – expressed in the acronym CPM. (Actually CPV, but we’ll get back to the difference between CPM and CPV in another article).
Now, you have to remember, the Super Bowl is the most-watched event of the year in the largest market in the world – the USA.
$6.5 million for a 30-second ad may sound ludicrous at first, but consider the fact that 117 million people watch the Super Bowl. That is a lot of eyeballs on your product.
To calculate CPM on this, follow the simple math below:
$6,500,000/117,000,000 people = $0.055 so just about ~5 cents a person
$0.055*1,000 viewers = $55 spent for 1,000 viewers of your ad
When you break it down like that, the value of super bowl ads starts to make a little more sense… but still. The sheer scale of this money is hard to wrap your head around. Furthermore, you have to consider reruns and “viral moments” on social media, bringing further exposure to the brand message. Imagine your friend makes some silly meme on a commercial, and it gets viewed millions of times… that value of that ad just shot up exponentially.
Thus, when factoring in reruns and the viral nature of social media, we can guesstimate that the CPM of a super bowl is probably 2-3 times lower: maybe around $20-22 for 1,000 viewers.
Want more details on how we got to the result, here is a YouTube video we recorded on this topic:
…Only $20 to reach 1,000 likely buyers? Now the Super Bowl ads are starting to make a LOT of sense. And hey, bring this up at your next Super Bowl watch party, and you’ll definitely sound like the smartest kid in class 😉
How can Smaller Businesses Achieve the Same Value for Their Ads?
For most business owners, this may seem like a moot point. Few companies, even large ones, are willing to dole out that kind of cash for a single 30-second ad spot. However, there are ways online to achieve even better CPM, regardless of the size of your business.
If you’d like to know more, stay tuned for tomorrow’s article. We’ll explain some alternatives for small business owners to run much cheaper but potentially more effective ads.
Do you want to know more today about running clever ads for a fraction of the cost of Super Bowl ads? Contact Ad360 for a free demo and 24/7 support today. Ad360 is a fully automated promotional platform that streamlines all your ad campaigns to one place. We can set up your highly targeted ad campaigns, find the best customers… and then you can brag not only about knowing the CPM of Super Bowl ads next year. You can celebrate sales of your Shopify store multiplying several times over – that’s what we call a game-changer.