The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.
When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”
It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.
Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.
Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.
The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!
If you are not browsing social media platforms daily, hiring an influencer to promote your e-commerce business seems like an abstract idea. This post lays out how out to hire influencers to increase your sales on Shopify!
It’s a lot easier hire influencers for Shopify product advertising than you think:
1. Type in hashtags to major social media platforms (e.g. – Instagram, Tik Tok, Snapchat, YouTube) related to your business.
2. Treat hashtags like keywords.
If you are selling car accessories, for example, try #cars, #carlifestyle, #carsofinsagram, #auto. Check the hashtag finder here to get a good start! Click on influencer posts that appear to resonate with your business.
3. Click through to their personal social media profile
4. Use given business email or dm them with a clear, direct subject line
It could be as simple as “I want to hire you for an Ad campaign!” Remember – social media influencers receive their income from these promotions, so they love receiving these business inquiries.
5. Set up payment agreement
Talk with the individual first to ensure they are an influencer in the space. Review their engagement levels by scrolling through their last 20-25 posts (e.g. – comments and likes on each post), and establish clear guidelines to the number of sponsored posts you want!
Overall, hiring influencers is a great Shopify advertising tool. It fits into broader advertising strategies for Shopify by amplifying your brand through an individual that has built up trust and credibility with their audience. You can piggyback off that built-in credibility to reach customers on a more personal and intimate channel – especially compared to Shopify product ads on Google.
After hiring influencers to “spread the word” about your brand, you’ll want software to retarget any customers that visit your store. That way, you can continue to promote your Shopify products to interested customers across the web. Ad360 is an affordable Shopify advertising tool that can help you track exactly where customers clicked through to your site, so you can analyze which influencers are doing the best job driving traffic to your store. Try out our app for free today to make the most of all your Shopify paid advertising!
The following is an amalgamation of real stories told online by business owners who, despite their best efforts, did not have the time, tech savvy, or financial resources to successfully leverage their online ads. While platforms like Google, Facebook, and Tik Tok provide real opportunity to “Get the word out,” starting these campaigns from scratch – and having them increase sales on Shopify – is far easier said than done.
These are their stories.
La Fontaine’s Cookies had grown on “word of mouth” advertising locally for years, but the owner quickly realized they needed to shift their marketing strategy in 2022. So, they got to work using a popular search engine as the first base of operations… and saw there were 18 unique settings that needed calibrating. The sheer number of options and unfamiliar terms (SEO, Funnels, PPC, etc…) was a bit overwhelming at first for the local business.
Setting the budget was easy enough, but errors started popping up when the rest of the boxes got filled. Already the manager of day-to-day operations, the owner’s eyes widened as they realized figuring out online marketing would become a massive drain on their time and energy.
Picking between “search ads” and “display ads” and analyzing which “keywords” worked best was where La Fontaine’s Cookies officially lost the plot. They were already spending hundreds of dollars on the ad campaign and hours designing specific ads for each of their “audience segments,” which were hard to clearly define in the first place… the conversion rate was so paltry that La Fontaine’s Cookies was in serious jeopardy of going under!
Ad campaigns on social media sites fared no better. Creating a unique, well-designed ad banner for each part of her audience was time consuming and figuring out how to analyze “engagement data” felt like it would take all day… but the owner had a cookie shop to run! They didn’t have the time to sit at a computer and crunch numbers, and hiring a marketing expert on salary was out of the budget.
Before laying down their arms and walking away, the owner of La Fontaine’s searched, “How to increase sales on Shopify,” as a last ditch effort. They wanted to find an affordable service that might relieve the burden of going through all these settings and conducting all this research for a successful online marketing promotion.
Luckily, they found Quick Ads by Ad360 – and the rest, as they say, is history 😊
Right away, Ad360 showed La Fontaine’s Cookies the promotional power of Quick Ads. All their previous work was not for nothing, as Ad360 automatically extracted all the data from her Shopify store. Now, instead of over a dozen manual options to toggle, La Fontaine’s Cookies only had to enter two basic inputs:
After clicking “submit,” Quick Ads went to work, a powerful marketing app over 2 years in the making. With all that technical expertise behind it, Quick Ads automatically generated multiple ad banners using data from La Fontaine’s online store – the owner no longer had to make each one by hand! Even more, Quick Ads rolled out a “geotargeted” awareness campaign to the entire neighborhood. Suddenly, old friends and neighbors were calling again for a quick dessert 😉
Perhaps the most incredible, though, La Fontaine’s Cookies conversion rate began spiking after a month. Overjoyed, the owner asked the Ad360 support team what Quick Ads was doing behind the scenes to increase sales on Shopify.
“Well, we have begun automatically retargeting any and all customers who browse your site! Concentrating your budget on these likely customers lets them get to know your brand through multiple engagements. Sounds like they like what they see, and think La Fontaine’s is the solution to their sweet tooth needs!”
Smiling, the owner of La Fontaine’s Cookies sat back – instead of having to close the store, they were able to hire a part-time manager to help share the burden of day-to-day operations. Now, they could focus on expanding their e-commerce business, and maybe open up a La Fontaine’s Cookies in the next city! While management started their market research, Quick Ads continued solving her online marketing issues – all with one click 😊
If you want to experience online marketing success like La Fontaine’s reach out to try a free demo of Quick Ads by Ad360 today! We’ll make setting up ad campaigns as simple as “2 inputs, 1 click,” and will be there to support you every step the way as you increase sales on Shopify. Congrats to La Fontaine’s – we hope to make you the next e-commerce success story!