The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.
When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”
It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.
Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.
Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.
The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!
Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!
After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.
Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!
While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.
Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.
Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!
The following is an amalgamation of real stories told online by business owners who, despite their best efforts, did not have the time, tech savvy, or financial resources to successfully leverage their online ads. While platforms like Google, Facebook, and Tik Tok provide real opportunity to “Get the word out,” starting these campaigns from scratch – and having them increase sales on Shopify – is far easier said than done.
These are their stories.
La Fontaine’s Cookies had grown on “word of mouth” advertising locally for years, but the owner quickly realized they needed to shift their marketing strategy in 2022. So, they got to work using a popular search engine as the first base of operations… and saw there were 18 unique settings that needed calibrating. The sheer number of options and unfamiliar terms (SEO, Funnels, PPC, etc…) was a bit overwhelming at first for the local business.
Setting the budget was easy enough, but errors started popping up when the rest of the boxes got filled. Already the manager of day-to-day operations, the owner’s eyes widened as they realized figuring out online marketing would become a massive drain on their time and energy.
Picking between “search ads” and “display ads” and analyzing which “keywords” worked best was where La Fontaine’s Cookies officially lost the plot. They were already spending hundreds of dollars on the ad campaign and hours designing specific ads for each of their “audience segments,” which were hard to clearly define in the first place… the conversion rate was so paltry that La Fontaine’s Cookies was in serious jeopardy of going under!
Ad campaigns on social media sites fared no better. Creating a unique, well-designed ad banner for each part of her audience was time consuming and figuring out how to analyze “engagement data” felt like it would take all day… but the owner had a cookie shop to run! They didn’t have the time to sit at a computer and crunch numbers, and hiring a marketing expert on salary was out of the budget.
Before laying down their arms and walking away, the owner of La Fontaine’s searched, “How to increase sales on Shopify,” as a last ditch effort. They wanted to find an affordable service that might relieve the burden of going through all these settings and conducting all this research for a successful online marketing promotion.
Luckily, they found Quick Ads by Ad360 – and the rest, as they say, is history 😊
Right away, Ad360 showed La Fontaine’s Cookies the promotional power of Quick Ads. All their previous work was not for nothing, as Ad360 automatically extracted all the data from her Shopify store. Now, instead of over a dozen manual options to toggle, La Fontaine’s Cookies only had to enter two basic inputs:
After clicking “submit,” Quick Ads went to work, a powerful marketing app over 2 years in the making. With all that technical expertise behind it, Quick Ads automatically generated multiple ad banners using data from La Fontaine’s online store – the owner no longer had to make each one by hand! Even more, Quick Ads rolled out a “geotargeted” awareness campaign to the entire neighborhood. Suddenly, old friends and neighbors were calling again for a quick dessert 😉
Perhaps the most incredible, though, La Fontaine’s Cookies conversion rate began spiking after a month. Overjoyed, the owner asked the Ad360 support team what Quick Ads was doing behind the scenes to increase sales on Shopify.
“Well, we have begun automatically retargeting any and all customers who browse your site! Concentrating your budget on these likely customers lets them get to know your brand through multiple engagements. Sounds like they like what they see, and think La Fontaine’s is the solution to their sweet tooth needs!”
Smiling, the owner of La Fontaine’s Cookies sat back – instead of having to close the store, they were able to hire a part-time manager to help share the burden of day-to-day operations. Now, they could focus on expanding their e-commerce business, and maybe open up a La Fontaine’s Cookies in the next city! While management started their market research, Quick Ads continued solving her online marketing issues – all with one click 😊
If you want to experience online marketing success like La Fontaine’s reach out to try a free demo of Quick Ads by Ad360 today! We’ll make setting up ad campaigns as simple as “2 inputs, 1 click,” and will be there to support you every step the way as you increase sales on Shopify. Congrats to La Fontaine’s – we hope to make you the next e-commerce success story!