Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!
After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.
Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!
While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.
Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.
Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!
When you browse the web, consider how quickly you can navigate to a page, decide in a fraction of a second, “Mmmm… no.” Then, you repeat the same bouncy activity on a new site, hopping webpage to webpage until you finally find a landing page that catches your attention.
… What about all those pages you bounced through without a second thought?? What if your business ends up like that?!!?
That is why analyzing your online business’s bounce rate is so important!
This blog covers the basics of bounce rates, the percent of visitors who navigate from your site after seeing only one page. We’ll cover how to frame your bounce rate among other key analytics, as well as marketing strategies to reduce the bounce rate. Reduced bounce rate = increased sales, so it’s worth a quick look!
It’s best to think of bounce rate as a general “top-down” web metric. While bounce rates do not tell the whole story of your site, they do give an interesting perspective on how many folks click through your page without thinking twice.
For optimizing your online store and increasing sales, it’s worth paying attention to a fundamental metric like bounce rate. Just remember it is only one piece of the Google analytics puzzle, so there is hope for your business even if it currently has a high bounce rate!
With that said, below are key steps you can take today to improve your bounce rate and boost customer sales. Review to improve your online marketing savvy:
Starting off with a straightforward one here – your webpages should take no longer than 2-3 seconds to load! Why? Over half of visitors will bounce after a 3 second delay.
Remember the example in the intro – browsing the web is usually a passive activity. Your site must cater to the visitor, not the other way around. If the webpage they land on is cluttered, they’ll say, “Oh geez, I don’t what I’m supposed to look at,” and move on.
Thus, it’s best to break up your webpage info. Do not be afraid of having some blank space in between content! In fact, it “lets the user up” to breath and gives them a second to process your site’s presentation.
Heat map analytics can be a useful tool for showing exactly where visitors are drawn to most on your webpage. The heat map will “light up” orange/red, informing you where their eyes are first drawn to. Knowing that key info helps you reconstruct the user experience from their point of view. Doing so is a surefire way to increase your online sales!
Help visitors keep their eye on the prize! Each webpage should contain a healthy balance of content and “call to action” buttons that funnel them along to the checkout page. In other words, make sure each webpage brings it back to your “bread and butter” for increasing sales.
The best-performing websites have an easy-to-use, fluid search bar that searches all content within the site. Think of it like constructing a “Mini-Google” that helps visitors sift through all the products and pages you have available! The quick the search bar loads as the user types, the more likely they are to purchase products and boost your sales.
Some Shopify owners think they are all set after setting up a “desktop” version of their site… but remember we live in the Instagram Era. You neeeeeeeeed to craft a mobile-friendly version of your store that effectively condenses your webpages down to a phone screen. This is why successful businesses research creating a separate “app version” of their product. They want to streamline the mobile user experience to boost their sales!
If you feel implementing any of the above-mentioned ideas sounds too time-consuming, reach out to try a free demo at Ad360 today! We offer a free evaluation of your website’s metrics, providing concrete, actionable marketing solutions for your site. That way, you can be happy, productive, and successful while you increase your sales online 😊 Cheers, we hope that you enjoyed this breakdown of bounce rates!