While setting a daily budget and promoting on major platforms are the backbone of driving traffic to your store, neither will automatically increase your SEO or SERP.
Instead, quality website text and blog posts help Google “crawl” your page more efficiently. By doing so, you will rank higher for the keyword searches potential customers execute every day! So, Ad360 recommends that, if you have a WooCommerce store you are advertising online, make posting a 250+ word blog post part of your routine.
It’s important to note that good visuals online – especially mobile – are essential to catching customers’ attention. Xerox found that colorful infographics increase readership and customer memory by 80%! However, to keep them there, it helps to have a supporting blog post describing your product.
Because WooCommerce comes with a WordPress site, e-commerce business owners can get in a routine of preparing advertisements to go out across social media and the web, and linking the accompanying blog post with a minimal strain on your time.
In fact, the blog posts do not even have to be perfect and sound “polished” and professionally written. Most online users read blog posts for entertainment and education, not to make buying decisions. Some quick numbers on that: 77% of the internet users read blogs, and a third of all readers read them solely for entertainment. So, let your blog be your outlet for you to show your brand’s personality and connect on a more conversational and intimate tone with your followers. Hopefully, this post here inspires you to keep pressing on ahead with your WordPress blog – let your voice be heard!
And hey, it increases your sales on WooCommerce and SEO ranking. Why not? 😉 Make the most of your WooCommerce promotion with an updated WordPress blog!