In the airline industry, each Origin & Destination pair, or route, is a specific Business Unit with its specific market, target audience, behavioral patterns and competitive landscape. It thus makes sense to manage them independently through different campaigns, and optimize them against each other to increase the overall performance.
Increase online plane tickets direct sales through the airline website.
Ad360 implemented its automation, optimization & visualization products to solve the challenges of the client.
Online sales tickets were multiplied by 2.
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