If you are a hardworking store owner just a tad frustrated with your digital promotion, keep reading!! Because while most Shopify business owners know how to release ads on tech platforms like Google or Facebook, many ads end up not reaching their intended target.
To help explain the difficulty of running successful online ads, think of the old analogy:
“It’s as hard as finding a needle in a haystack.”
That’s what generating truly great customers feels like – where do you start as a local business owner? The needle is your ideal customer base or promising lead… the hay is all the people you have to sift through before finding your golden geese.
I mean hell, there are billions of people surfing Google and Facebook…. How do you narrow that field down to those people most interested in your Shopify store?
The answer is Ad Retargeting!
Automated ad retargeting software saves willingly given customer info of any customer who even glances at your Shopify store. If they visited once, the odds are MUCH higher they will consider visiting again! After that, business owners can send out ads – not only across all major social media platforms but also all over the web and in mobile apps – advertising specifically to individuals who have already visited and expressed interest in your store! It’s like having software that helps you find all the needles in a haystack for lead generation… in like 5 minutes. Set up correctly, this is the remarkable efficiency ad retargeting offers business owners.
To extend our analogy, ad retargeting does not only extract out all the needles with ease – the targeted nature of it means you don’t even have to buy the bale of hay! You can just walk up and extract all the best potential customers who visited your Shopify store. And you save all the money, resources, and energy you would have put toward users online who, in reality, simply aren’t a part of your ideal customer base.
In other words, without ad retargeting, Shopify store owners end up paying for ads displayed on pages where 99% of the viewers are uninterested in your store – “cold calling.” Ad retargeting allows you to channel all those resources to that 1% who are very likely to become regular customers/love your store offerings! By concentrating on winning over that 1% already interested, ad retargeting can improve customer lead generation efficiency by 1,046%.
Want to learn more about ad retargeting or give it a trial to jumpstart your business? Click on the link to get a demo of how the Ad360 App for Shopify will enable retargeting for your business!