We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!
This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!
We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.
WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.
If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:
In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.
We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!
Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂
Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php
Password: same value
The Ad360 App is in the “Marketing” section on the left panel.
Soon, you will be able to advertise on Netflix!
Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.
This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.
The more advertising opportunities you can choose from, the better!
We review in this video what we already know and what’s still unclear about Netflix’s future plans:
“Is there any way to place ads beyond Facebook and Google?” This is the most commonly-asked question to the Ad360 team. E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites. Read below to break through this promotional plateau!
While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising. Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else. You won’t appear on any blogs that 77% of internet users read regularly. You won’t pop up on many mobile apps or games.
This “restricted network” limits your online store’s potential for growth! Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.” Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network. If you are having trouble finding success on Google or Facebook, this feeling can be discouraging. If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!
Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free! Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.
Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business. When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads. You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach. Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots! They will assume, “Wow, these guys are all over, huh? I should check them out.” When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.
Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click. It really is that simple. Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web. You are officially free from the grasp of tech giants! Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.
Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success. Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊
Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.
You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.
Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!
When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks. Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!
When setting up context ads, don’t rely solely on the tools provided by these networks. They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.
Marketing data shows that contextual ads are best when paired with ad retargeting. That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines!
To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem. Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms. Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.
Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting
Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers. Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.