Introduction: How To Increase Sales on Shopify Using Google Ad Remarketing

If you didn’t already know, google ad remarketing (aka retargeting) is arguably the most effective tool for how to increase sales on Shopify.  In fact, Google ads and Shopify work symbiotically when set up with “remarketing.”

However, when you see the nuances and options for establishing your Google ads remarketing tag and campaigns settings, plenty of questions arise on how to best optimize your Shopify store for sales success.

This post reviews how Google ad remarketing tags help increase your sales on Shopify.  E-commerce marketing has lots of moving parts and analytics, but even a minor adjustment in your targeted audience can lead to getting more sales.  Dive in to Ad360s view on how to best set up Google ads in Shopify!

Why Retargeting with Google Ads is a Powerful Tool to Increase Shopify Sales

The Google Display Network reaches roughly 90% of all users on the internet – learning all the best online promotional tools to leverage for increased Shopify sales is common sense! 

Ecommerce utilizes retargeting with Google ads more than any other industry, and it’s no small reason why: remarketing with Google ads can lead to a 700% growth of branded search results and web traffic. 

On top of that, customers are 70% more likely to purchase a product when engaging with a retargeted Google Display ad, and it is 8 times cheaper per click.  Some may stop here and think that remarketing with Google ads is simply too complicated  

How to Set up Google Ads Remarketing “Tags”

Shopify with Google ad retargeting is not as hard to set up as you might think!  Go into your Google Ads/Analytics account and click on “audience manager” under “shared library.”  After clicking audience sources,” you will see an option to “set up tag,” and you are on your way to establishing your ad remarketing campaign!  Even if it seems foreign to traditional business owners, stick with the process – it is the difference between Shopify sales success and failure for most ecommerce stores.  Ad360 wants your store to be the former, not the latter!  So, put on your reading glasses, because the options on exactly how to use Google ads remarketing on Shopify can get very nuanced in the details.

After setting up the “tag”, it is time to segment your audience based on their platform, level of engagement, keyword searches, and timeline.  It sounds like a lot to take in, but Ad360 will break it down here as best we can!

1. Pick a Platform (We recommend you include mobile)

Considering Google Analytics 4 will soon replace the sunsetting Universal Analytics interface, retargeted Google ads on mobile will experience explosive growth in the coming years.  To get out ahead of the trend, Ad360 would recommend experimenting with mobile app retargeting – it is a shockingly underutilized marketing tactic by otherwise savvy business owners.

There are options to remarket on Google ads for traditional website users, customer emails, and Youtube, but again – none of these segments will experience the dynamic growth that mobile-based Google ad retargeting will in the next several years.

2. Define your Audience with Absolute Precision

The better you classify each part of your audience, the better your remarketed google ads will increase sales in Shopify.  After picking the platform, Google will prompt you to create an audience filter based on metrics like the following:

• Visitors of a page
• Visitors over a specific period of time
• Visitors who visited a page with specific URLs (helps identify where customers are in your sales funnel)
• Visitors who came from a blog post
• Visitors who downloaded/used your app, or visited your store through the Shopify app
• Visitors who viewed a Youtube video, liked the video, or subscribed to your channel
• Visitors who “abandoned” their shopping cart
• Demographic info
• Geographic info
• Specific keywords the visitors type into Google’s search engine

3. Define your Keyword Searches

That final bullet point leads to the next major consideration for remarketing with Google ads in Shopify: which keywords to target for getting more sales (e.g. – “vintage clothes” for a Shopify clothing store). 

Every time a user – who has previously visited your site – types that keyword phrase into their Google search, you can ensure that your store pops up in the first page of Google’s rankings.  By targeting these customers and establishing the niche audience you want to reach with those keywords, Google ad remarketing on Shopify becomes substantially cheaper than traditional “Cost-per-click” ad campaigns. 

4. Set a Clear Timeline for Google Ads in Shopify

Based on your Shopify market’s ad data from across each platform, you can conclude which timeline is most effective for getting more sales.  30, 60, or 90 days are the general parameters most stores use, so you can determine whether to retarget customers who have not engaged with your store in several months, or concentrate all your efforts and budget on potential customers who just recently engaged with your ecommerce site.

Conclusion: What Shopify Apps Do I Need for Google Ad Remarketing?

In a nutshell, Ad360 is the best Shopify app to increase sales in 2022!  Our expertise revolves around innovative marketing tactics – like Google ad remarketing on Shopify – to help increase your Shopify sales. 

We are a certified Google partner, meaning we have been vetted by the largest search engine in the world to provide best-in-class digital marketing services.  With Ad360 help you strategize your ad campaign, e commerce marketing  has never been so accessible 😊

We are one of the best Shopify review apps with a 5 star rating, but Ad360’s drive to expand and improve customer outreach is unmatched in the e commerce industry.  We offer 24/7 live support and are backed by experts in digital marketing and data analytics. Try our free demo today to see for yourself why Ad360 is the best Shopify add to increase sales in 2022!  Cheers and happy selling 😉

Today we present one of the videos we’ve published in our YouTube channel:

Ecommerce Success by Ad360,
the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!

How much money to spend on your first ads before you get sales

In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.

In addition we share some insights and stats about advertising. Among key questions:

– how much money you need to spend on ads before you have sufficient data to draw conclusions
– how much to budget when you get started with ads
– how to evaluate whether you have a good conversion rate
– what to do to increase ads outcomes

Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

If you’d like to get a free consulting session and a free demo of Ad360, you can schedule a call by clicking here.

While “geo” and hyperlocal ad targeting grow local brand awareness, hypertargeting organizes your audience based on their shared interests and identities – rather than geographic location. Read more about this incredible marketing technique below!

Introduction

In the fast-moving world of online advertising, it is clear that customer data is king.  Thou who holds the data holds the key to their business’s future! It can take a minute to wrap your head around. Still, market surveys show that ~65% of all online users are willing to share personal data… so long as it leads to a high-quality ad experience catered to their interests. If not, folks consider it an obnoxious intrusion into their personal lives, making it quite the tightrope to walk for Shopify business owners looking to expand their customer outreach and increase sales.

So, how do Shopify store owners gather this high-value customer data from scratch? And how do they make sure they target the right niche and “buyer personas” most likely to have an affinity for their products? Capturing, organizing, and acting effectively on customer data is a major undertaking. But, no worries – Ad360 is here to give you a 360-degree view of one of the most effective online marketing strategies today: Hypertargeted advertising.  

Hypertargeting

Consider hypertargeting a “distant cousin” of geotargeting. While the aim of optimizing customer outreach remains the same, the focus is not based on location, but rather on specific traits of customers. The marketing strategy works by creating categories of “buyer personas” that inform the most effective forms of marketing outreach to them. 

You know those popups that ask if you’re ok with something like “enabling personal cookies?”  By granting permission to store personalized customer data, Shopify business owners get a better sense of who their audience really is, what they value, and what they like to see in the brands they support with their dollars.Done tastefully and strategically, hypertargeting has the potential to grow Shopify sales while establishing a clearly defined “niche” audience your store can tailor its message directly to!

Over time, hypertargeting becomes more effective as you identify the groups of customers most likely to click “buy” on your Shopify site 😉. A list of standard “hypertargeting” customer classifications are listed below:

1. Demographics – Gender, age brackets, and other personally identifying traits help concentrate your ads to your ideal niche market.
2. Geographic Location – Specific places like country/state/city, or a shape drawn on a map of who sees the ads, even down to a single city block!
3. Expressed User Interests – what keywords they recently searched or info they’ve willingly shared on social media or through past search engine queries.
4. Previous Site Visitors or Social Media Connections – Similar to ad retargeting, hypertargeting features can be concentrated only on those who have already engaged with your business in some form or fashion online.
5. Device-specific – Concentrate ads to a particular device, including mobile, tablet, computer, or Smart TVs.
6. Past Buying Habits – Ads are directed only to customers whose shared browsing habits reveal they have purchased products similar to yours in the past.
   

While it takes some rounds of A/B to get right, hypertargeting for ads is one of the best strategies to grow your sales and optimize your online marketing budget. As you gradually establish the trends of which customer segments demonstrate the most interest in your store, you can tailor your promotional efforts further and further until they truly feel like “your peoples” 😊. That way, not only did you find a way to maximize customer outreach; you learned something about the community’s most willing to support your enterprise. Pretty special, if you ask us here at Ad360.

What’s more is that Ad360’s mission to help e-commerce business owners of all sizes to easily implement advanced advertising techniques such as these ones. If you want to learn how you can benefit from hypertargeting in just a few clicks, book a demo today of Ad360 App for Shopify.

Introduction

Have you ever heard your friends remark something like this?

“It’s crazy, I looked up running shoes the other day, and now all these different ads are popping up for running shoes! It’s like the Internet is stalking me!”

Ha… well… um… kind of 😊 . We hope you understand that business owners don’t have unlimited marketing resources to grow a humble Shopify store. There’s no room to consistently buy random ad space and just hope that blasting out promotional material leads to healthy sales growth. Some of the most disappointing stories we see from failed Shopify store owners follow a familiar pattern. After successfully setting up their online store and spending hundreds to thousands of dollars on Facebook and Google ads… the store sees no bump in converted sales or even new visitors. None. Huge bummer.

Luckily, you can read below to get the 360-degree breakdown of how high-level promotional strategies like geotargeting and hypertargeting work! While not exactly the same, both online marketing techniques are designed to efficiently concentrate marketing dollars on only the most likely customers, optimizing your entire online operation.

Geotargeting

Broadly put, geotargeting organizes its marketing around a specified location – some of the most commonly used parameters to set this location are listed below:

1. Radius Targeting – Target individuals within a precise radius based on your location (e.g., within 100 miles of your business headquarters)
2. Zip Code
3. City/State/Region/Country
4. Special Venues or Landmarks – Examples include airports, concert halls, universities, shopping centers, or other relevant places of business.

These different customer categories and classifications based on geography can start to sound like a bunch of jargon, so let’s ground the concept in a real-life example: boutique hotels. Smaller hotel chains do exist, and they need a way to market themselves in a manner competitive with the obvious choices: Marriott, Hilton, and so on. However, their marketing budget is far more limited, so geotargeting becomes an essential tool to concentrate their customer outreach on a local or regional level. 

Imagine, for example, that a boutique hotel in Palm Springs wants to reach new customers throughout California and Nevada. To do so, they organize a new mobile ad campaign that only targets customers who live within 150 miles and have executed searches online with the keywords “reservation,” “tonight,” and “today.” Seeing as 72% of mobile hotel bookings include some combination of those keywords, and occur within the last 48 hours before the trip (talk about last minute), a boutique hotel service could multiply its sales conversion rate by reaching target customers based on their specific location. That remarkably efficient, highly detailed marketing strategy is what makes geotargeting such an effective promotional tool for growing your Shopify sales online. Even better, venues within that locale can be excluded, so as to further optimize your geotargeting efforts and customer growth. Absolutely surgical precision 😊

Hyperlocal

Hyperlocal ad targeting gets its name from its ability to draw a “virtual fence” around your desired GPS coordinates – any individuals passing through the area seeing your ads instantly! Think of the countless times you’ve done a Google search for a “______ near me.” You probably did it just last week trying to find a new Thai food restaurant! 

In fact, 46% of all Google searches contain the phrase “near me” (that’s ~1.5 trillion searches), and Google’s VP of marketing reported a 500% increase in “near me” searches with phrases like “to buy” from 2016-2018. Sounds like a massive local marketing goldmine to us!

Now, why is the marketing strategy called HYPERlocal, you ask? 

You can pinpoint your targeted ads down to a single city block. It gives businesses the power to tailor their ad banners to very specific communities, tapping into the concept of “local tribes for local brands.” Seeing as 71% of customers prefer personalized local ads, Shopify store owners have an opportunity to grow sales and outcompete even the largest companies marketing in the area. 

Large conglomerates make the mistake of categorizing customers into too broad of categories, and their marketing strategy suffers from bland messaging that locals ignore almost on instinct. With hyperlocal advertising, local businesses become as visible to their community as any large company online for a fraction of the cost. Your custom ad spots are tailored right to your neighborhood, boosting customer engagement without bloating your marketing budget.

Which is Best for You?

Now, as high-tech as geotargeting and hyperlocal advertising sound, they are easy to implement and automatically managed within the Ad360 App for Shopify. We offer both geotargeting and hyperlocal targeting, to help you optimize your sales growth through concentrated (and customized) marketing promotions. 

Enter the digital marketing “big leagues” with a free demo from Ad360 today! Our 24/7 support will help you figure out when and where to deploy geotargeting & hyperlocal marketing strategies for maximized sales growth.

Why “Call to Action” Buttons Make Such a Difference

Introduction: No Call to Action, No Deal

I recently came across a beautiful website – one of the best designs I had seen in a while. They were marketing CBD products, and the entire aesthetic was simple yet elegant. Even more, the content wasn’t all “puff piece” superficial garbage; it went in-depth on all current research surrounding CBD, and each webpage seemed to load quicker than the last! 

Needless to say, I was impressed… however, I didn’t end up making a purchase. Is it because I didn’t like the website? On the contrary! I had rarely felt this much trust after learning so much thanks to the store content. The problem is, I just kept scrolling and reading, and the website never reminded me that it was actually selling some products. If it had, I definitely would have bought it. 

The problem is that after priming me up all this excellent info on CBD, it didn’t entice me to buy the products the website described so well. 

I got a call from a friend, got up to speak outside… and totally forgot about the site. It was like my brain had filed the store under “purely informative content” rather than “potential new product.”

What was this lovely site missing? Simple. It lacked an effective “Call to Action” button to close the deal. As a potential customer, I never shifted gears from “just browsing” to “just bought.” It’s not that I didn’t love what the store offered, and how they presented it! The site just never prompted me to convert the sale.

This blog explores just how powerful a well-placed Call-to-Action (CTA) button is for growing your Shopify business! 70% of small businesses neglect this crucial promotional tool, which is shocking considering that a well-placed CTA button can multiply your conversion rate several times over. 

Seeing as the average conversion rate for visitors to Shopify stores hovers between a paltry 1 and 3 percent, let’s explore exactly how and why CTA buttons are a turnkey solution for boosting your sales, and making your Shopify store a resounding success 😊

3 Second Attention-Span: People Skim the Web, They Don’t Surf it 

The primary purpose and function of a CTA are not hard to grasp. It’s a clickable button on your website that gets noticed and encourages visitors to head right to checkout with your product. In traditional marketing, it’s that tagline at the end of commercials yelling, “BUY NOW, OR YOUR MONEY BACK! AVAILABLE FOR A LIMITED TIME ONLY!”

We know, that is super obnoxious. However, there are tasteful, elegant ways to present a CTA button on your website that, if anything, add to the aesthetic and dynamic function of your online store! On top of that, nearly half of all Shopify stores have a CTA link visible within 3 seconds of users scrolling their website. To stay competitive and boost sales, Shopify owners have to consider their marketing presentation for CTA buttons. Otherwise, they risk losing potential customers. Not because their product was deemed inadequate, but because it felt like too much of a “pain in the ass” to quickly checkout. Harsh, but true ☹

Core Design Features to Consider for a Successful CTA

The next natural question is, “How do I design and place my CTA, then?” Well, to start, you need to consider the core elements that make up the design of the CTA button itself:

1. Color – How does the CTA button’s color differ from the rest of your site? The pattern, shading, and texture of the button should stick out from the rest of the webpage, without looking clunky. Easier said than done.
2. Font – Using a bigger size font can also help optimize your CTA button for increased Shopify sales, so keep that in mind.
3. Written text – Beyond a snappy message that captures your customer’s attention, even slight adjustments (like using 1st person vs. 2nd person) dramatically impact Shopify sales conversion rates.
4. Background – Marketing researchers have found that CTA buttons surrounded by zero clutter and blank space increased conversion rates by 232%. Imagine that just “decluttering” your CTA button could increase your conversion rate from 5% to 11%.

Where to Place the Perfect “Call to Action” Button

First off, don’t limit your CTA buttons to only one place; the Shopify stores with the highest sales put tastefully made CTAs in multiple places on their webpage! 

On top of that, it’s crucial to run A/B testing when trying different marketing strategies with your CTA messaging. That way, you can get valuable feedback on what is – and isn’t – working to increase your Shopify sales. The tracking data from what customers “click on” while browsing your site will tell you which CTA design best optimizes your Shopify sales growth. 

Wherever your visitors’ focus concentrates the most, that is your “X marks the spot” for a clickable CTA button. This “sweet spot” for your CTA will change depending on whether the ad runs on the computer, tablet, or mobile, so make sure to keep that in mind! For example, placing the CTA button within the “natural thumb swiping range” can make a big difference on mobile, while placing the CTA “above the fold” in your email copy streamlines the checkout process on a laptop or tablet.

If you feel you would benefit from some support in perfecting your CTA design and message, please reach out to Ad360 today for a free demo! 

Consider this our call to action 😊