Prime Day is a super important event, with record sales every year!

What most people might not know is that even if you’re NOT an Amazon seller, you can benefit from Prime Day and its ‘halo effect’ on your website.

Here is a video to share 3 tips to make the most of Amazon’s Prime Day and boost your revenue this week, even if your shop is on Shopify or WooCommerce, or another platform.

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

Yesterday, we got a great news by email: Google search Console congratulated us on reaching 100 clicks in a 28-day period for the 1st time!

This is the result of months of content we’re producing every day in this blog, to share with you insights and tips!

Our goal is to make business owners happy, productive and successful!

Come back to this blog every day to get a new free article and learn about e-commerce and marketing best practices!

Here are a few examples of recent articles that we hope you’ll find interesting:

• Shopify vs. WooCommerce – Battle of the Platforms
• Ads are coming to Netflix
• Top 3 secrets for New Shopify Stores

Book a Demo and a Free Consulting call with our team.

What is the Return on Click Investment?

And why is it important to maximize your conversions?

Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.

Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.

If you liked the video, please help us make it more visible by liking, subscribing, and commenting below. Feel free to share the video with anyone it may be useful!

If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit!  Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.

Why is a Website Audit Important?

To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store.  Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!

Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!

What are the Key Factors a Website Audit Analyzes to Increase Sales on Shopify?

1. SEO Content & Online Display

First, do you have well-spaced paragraphs?  Second, is everything grammatically correct?  Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords?  Site audits review solutions to the most pressing questions regarding your online presentation.

In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.

2. Website Speed & Technical Performance

Site audits make sure your site is literally “up to speed” and loads quickly with no broken links.  Otherwise, the user experience suffers – and so does your Shopify paid advertising!

3. Design Features that Boost Conversions

Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!  

As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience.  So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!

Ad360 Offers Free Website Audits to New Clients

Want the support of a step- by-step review of your e-commerce store?  To expand our business, Ad360 is currently offering a free in-person website audit.  Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉

Get our free website audit to help Increase Sales on Shopify today!